ECM trends

In this blogpost I will try to collect some of the trends in ECM solutions and ECM delivery.

The new trend is that enterprises are seeking ECM solutions that:

1. Support content initiatives that drive revenue or increase customer satisfaction
2. Support the migration form information driven content to transaction driven solutions (e-service)
3. Support content initiatives that support one content engine with multiple distribution channels
4. Enable business users to own the structure, management and delivery of content
5. Support open and modular delivery standards
6. Support role based content delivery – same content source delivered in multiple channels (inter, intra or extranet)
7. Support IT consolidation and architecture needs

As enterprises continue to place greater focus on the customer experience delivered in multiple channels the enterprise should be able to build and maintain teams that take responsible for the web customer experience. The production and delivery of the web customer experience is clearly a business line function, not the responsibility of IT, but several IT organizations have been slow to get the news and adapt to new working requirements’. The optimal team is a cross functional team anchored in information technology, business development and management.