ECM a tool for enabling revenue growth

Since early days of information technology the dominant role viewed from management has been to look upon IT as a major driver of cost efficiency. This has been the case even as companies deploy advanced web based systems and applications with unprecedented levels of functionality. We are now in a paradigm shift where IT will be the basis for business development and revenue growth.

This is not to say that the mandate to improve cost efficiency will fall away. Reducing operational costs remains among the top imperatives for executives when the discussion shifts to IT investment. But for CEOs in particular, a more important technology objective is to help improve information and knowledge management, and another major imperative is to help the firm ”respond quickly to market changes”. This leads to that many managers are turning to innovation in business models - how they develop, produce, sell and deliver products and then to drive revenue growth. This leads to that IT strategy and web-capabilities become more closely aligned with the company‘s overall business objectives. It is critical to align IT more closely with companies’ business goals and overall strategy.